Is It Time to Consider a Logo Redesign?

Some of the biggest companies around the world have used logo redesign services to keep their designs current. Over time your design can become outdated, it may not show what your business does or the size of your business or it may just be a cheap design that you used when you first opened and it's now time to improve on that.

In most cases a company will choose to use logo redesign services when their design doesn't relate to their business anymore. When you started your business you may have concentrated on one type of product, over time you expand your range, changing your business. It is confusing for customers to relate a picture on a logo to the other products you sell, therefore while the name stays the same, it's important to change the design to represent the business and what you do.

Your design should show professionalism and relevancy. This means that the logo you designed when you started your business using clip art, probably doesn't give your customers the best impression.

Your design is one of the most important visibility tools you have. It should relate to the type of business you do. Customers are more inclined to remember your design than they are your name, in some cases.

Before you start using logo redesign services to update your design, it's important to take your business and your goals into consideration. If you are looking at expanding into different avenues in the next few years, take this into consideration. Most companies work to a business plan which will point you in the direction you want the business to grow, it's essential your new design incorporates these future goals, ensuring you don't have to make changes again in a years' time.

In some cases you may feel your design not good in the past and while your business has grown and progressed, your logo has been left. This is often with some of the largest companies in the world that have had to redesign their logo to keep up with current trends.

Companies often change their designs over the years. When looking at their first design compared to their current one, you can see distinct similarities.

What this has shown is that you should make your changes drastic. You should try to join some of the original design into the new one, this ensures customers are not completely confused and think they are dealing with a completely different business that just happens to have the same name.

Ensure you choose a good designer to help you. Let them make some suggestions based on current trends which you can consider and see which ones you feel comfortable with.

Designers take your business, customers and plans and along with your current design come up with something that will appeal to everyone. Many companies worry that if they change their logo they will lose customers, this is not the case, as long as you don't offer a completely different design.

A good example would be a catering company that started out as a cupcake company, such as. They may have a cupcake as their design and now customers are struggling to associate catering and a cupcake together. The new design should merge the cupcake into the finished product, while promoting the catering side of the business.